The Brief
Lagostina is an Italian manufacturer of cookware, cutlery and other kitchenware, and a well recognized brand in households worldwide.
My role consisted of creating email templates as well as digital assets for their Canadian website. Using the brand's existing guideline, I worked to refresh the look and feel of their email templates to create a more appealing yet recognizable experience for their customers.
GIFs
Using their wide selection of images and a bit of Photoshop magic, I created GIFs to help retain their customers' attention whilst scrolling through the content.
The email templates were split into sections so they could upload them into their email builder.
Keep it Unique
While retaining a cohesive look through colour palette and overall layout of header, content and footer, I strived to make each individual template unique.
I played with photo and text layout, framing and spacing to create different looks.
