The Brief
This project explores the brand refresh commissioned by the Ministry of Commerce and Consumer Protection for Mauritius’s Legal Metrology Services. I developed two visual identities to modernize the department’s public image while maintaining its core authority and precision.
Option A
For the first concept, I decided to use the iconic palm tree to ground the brand in its local Mauritian identity. The trunk is reimagined with structured segments that mimic a measuring scale, blending the natural beauty of the island with the mathematical precision of Legal Metrology.
Option B
The second option leverages the familiar structure of a bar chart, this logo concept visually communicates reliable growth and accurate measurement.
The ascending bars inherently suggest progress and upward trends, while their precise, defined edges and varying heights underscore accuracy and quantifiable results. This foundation offers a clear and trustworthy representation of services focused on dependable growth and meticulous measurement.
By harmonizing national identity with technical precision, these concepts provide Legal Metrology Services with a versatile visual language that commands authority while remaining deeply rooted in the Mauritian community.
